About us
Igniting reform. Shaping systems.
Wildfire Advisory exists to drive systemic reform and support non-profit organisations and government to improve laws, policies, and institutional systems.
Our work is grounded in a commitment to equity, integrity, and deep collaboration, partnering with clients to amplify their impact, strengthen government decision-making, and advance reforms that improve people’s lives.
CORE CONVICTIONS
Our Values
01 Integrity and Professionalism
Our process of working with clients is informed by intersectional principles, and underpinned by a commitment to inclusivity, ethical leadership, trauma-informed practice, co-design and elevating lived experience.
02 People-Centred Practice
We specialise in delivering services that are tailored to the unique needs of advocates, organisations and their clients. Every client is treated with dignity, respect, and care, with full control over their decisions, narratives, and goals.
03 Empowerment and Agency
Our work is designed to build knowledge, confidence, and capability to have a tangible impact. We support individuals and organisations to act with clarity and purpose.
04 Trauma-Informed Safety
Safety and consent are paramount. All services are grounded in a trauma-informed approach that reduces harm, enhances choice, and supports meaningful and supported engagement.
05 Systemic Reform and Impact
We translate insights from lived experience, service delivery, practice wisdom, or policy expertise into practical pathways for systems change. Our work strengthens justice, equity, and inclusion across law, policy, and institutional systems.
06 Accessibility and Equity
We are committed to inclusive and equitable access to information and support.
Our services and resources aim to uplift those disproportionately impacted by gendered, structural, or systemic inequality.
COMMITTED, EXPERIENCED
Meet our Founder
Our Founder and Managing Director, Lara Freidin, has spent over a decade working with advocates across the country to influence national reforms to address gender-based violence, enhance access to justice, and create a fairer, more equal society.
Lara Freidin
Founder and Managing Director
Prior to founding Wildfire Advisory, Lara enjoyed a diverse career spanning community organisations, government, politics, and the law. She is a respected strategic adviser and an experienced policy and advocacy specialist who has worked on national and state campaigns to reform policies, laws and systems to improve people’s lives.
Previously, as Executive Officer of Women’s Legal Services Australia, Lara was a key architect of the legal assistance sector receiving an additional $800 million in Access to Justice Partnership funding. Lara has overseen national advocacy campaigns, working alongside community organisations, academics and lived experience experts, to influence key reforms in relation to family violence, family law, migration, and the criminal justice system.
Lara combines her experience as a political adviser — both for the Shadow Attorney-General and the Victorian Minister for Victim Support — with a deep understanding of the legal system, the community services sector, and social justice and intersectional values, to craft winning advocacy strategies. She draws on her networks across the country to identify opportunities for influence, and to build strong partnerships for her clients.